About
I build WordPress and PHP products: custom plugins, complex backends, WooCommerce and third-party API integrations, and applications written from scratch. I also run the infrastructure underneath them, so performance work, migrations and security incidents do not need a second person.
From December 2015 to August 2026 I worked at InspiryThemes, an Envato Power Elite shop with 60,000+ portfolio sales, where I owned the quarterly release cycle for the 18 products outside the flagship RealHomes theme and acted as QA lead. Since 2014 I have also built the interactive demos for cPanel & WHM, and I ship my own products, SnipIt and MacStats.
On Upwork I am Top Rated with a 100% Job Success Score across 114 completed contracts, for clients in the US, UK, Europe, Canada and beyond. Six of my plugins are published on WordPress.org, with 4,000+ active installations between them.
Career
Professional Journey
Over a decade of dedicated web craft — from pioneering freelancer to senior architect.
WordPress Product Engineer & Release Manager
Owned the quarterly release cycle for the 18 products outside the flagship RealHomes theme, at an Envato Power Elite shop with 60,000+ portfolio sales. RealHomes alone has 34,000+ sales. My title on record stayed Happiness Engineer while the role grew into development, code review and release ownership.
- —Built RealHomes Instant Search from scratch in 2022: Ajax property search with MapBox map results, agency filtering, list and grid layouts, and pagination that keeps browser history correct.
- —Built OTP verification for login and registration, shipped in releases 4.5.1 and 4.5.2.
- —Reviewed and merged pull requests from other developers every release cycle, and acted as QA lead across the whole portfolio, a function nobody else in the company covered.
- —2,316 commits across the product repositories, 1,306 of them to the RealHomes theme as one of 27 contributors, with 290 pull requests merged.
WordPress Developer & Support Engineer
Handled the hardest customer problems and wrote the fixes, contributing directly to the theme and plugin codebases from 2016.
- —Diagnosed deep PHP conflicts, MySQL database errors and server bottlenecks for customers across the product portfolio.
- —Patched theme and plugin code directly, so recurring bugs were fixed at the root instead of the symptom.
- —Release scope shifted towards what customers were actually asking for rather than generic feature work.
Founder & Product Developer
Two products of my own, designed, shipped and maintained, both sold on one-time paid licences.
- —SnipIt (snipit.app), since 2024: screenshot and screen-recording SaaS. I designed the product and built the web application in PHP with auth, dashboard, admin panel, APIs, MySQL over PDO and Bunny media delivery.
- —MacStats (macstats.app), since 2026: macOS system monitor with AI explanations. I built the licensing system, the per-licence AI usage metering and the model-call proxy behind it.
- —Both ship with their own licensing, billing and update infrastructure.
Interactive Demo Developer (Contract)
Twelve engagements over twelve years for the vendor behind software that runs on millions of servers.
- —Converted the cPanel and WHM control panel interfaces into interactive HTML, CSS and JavaScript demos used for end-user education.
- —Work spans releases from 11.54 through v56, v62, v78 and v84.
- —Built and maintained the public trycpanel.net demo.
Freelance Developer
114 completed contracts, Top Rated, 100% Job Success Score, for clients across the US, UK, Europe and Asia.
- —Security and server recovery: cleared a WordPress infection with four separate persistence layers from a Plesk/AlmaLinux VPS, rebuilt the backup system, then tuned PHP, OPcache, Redis and page caching.
- —Migrations, DNS and SSL, Cloudflare setup, Fail2Ban and SSH hardening.
- —Custom plugins, WooCommerce work and third-party API integrations.
Full-Stack Architect & Developer
Sole architect and developer of gosh-int.com, an industrial web platform built from scratch.
- —Designed and built gosh-int.com end to end: architecture, database schema, backend and frontend.
- —Wrote GoshAdmin, a custom CMS in PHP 8.4 on OOP and SOLID principles rather than an existing framework.
- —Tailwind CSS and vanilla JavaScript frontend with automated deployment.
Head of Website Development & Project Manager
Started the company's web design and development department, which did not exist before I joined, and grew it into a revenue-generating unit.
- —Managed two designers and three to five developers while working as project manager, customer support and developer myself.
- —Won and delivered client projects sourced through Elance.
Open Source
Featured Projects
Server Info
System health & diagnostics suite: PHP, database, SSL certificates, caching, cron, and error logs in one admin dashboard.
SnipIt
Screenshot & screen-recording sharing with instant links: a production web app plus a native macOS menu-bar app.
Fusion Pricing Tables
Elementor pricing table widget with 15 free skins, monthly/yearly billing toggles, and full no-code styling.
FactorGuard
Privacy-first two-factor authentication for WordPress: email OTP, TOTP apps, and encrypted secrets, with zero external API calls.
Stack
Technical Arsenal
A decade of evolution — from pixels to protocols.
Backend & WordPress
- PHP 8.x
- WordPress Core
- Plugin Architecture
- MySQL
- REST APIs
- WP-CLI
Frontend
- React.js
- Next.js
- Tailwind CSS
- Framer Motion
- HTML5 / CSS3
- JavaScript ES6+
DevOps & Infrastructure
- Nginx
- Git / GitHub
- cPanel / WHM
- Performance Tuning
- CI/CD
Specialisations
- Headless WordPress
- WooCommerce
- Security Hardening
- Core Web Vitals
- SEO Architecture
Certifications

Google AI Essentials
Google · Issued via Coursera · 2026
Developed by Google, this certificate covers foundational AI principles and hands-on use of generative AI tools for workplace tasks, from writing effective prompts to applying AI responsibly.
Verify on CredlyBackground
Shipped Products
Open source and commercial
Six plugins published on WordPress.org with 4,000+ active installations, plus two commercial products of my own: SnipIt, a screenshot and screen-recording SaaS, and MacStats, a macOS system monitor with per-licence AI usage metering.
How I Work
Code and infrastructure
AI-assisted development is part of my daily workflow, using Claude Code and Codex, with the code reviewed rather than accepted on trust. On the infrastructure side: Linux, Nginx, cPanel and WHM, Plesk, Cloudflare, plus malware removal and incident response when a site has been compromised.
Contact
Let's build
something great.
Have a WordPress project, performance issue, or custom plugin need? I reply within 24 hours on business days.
Prefer to talk first? Fill the form mentioning you'd like a call — I'll send a scheduling link.
